Frequently Asked Questions
Below on this page, you can find answers to the most frequently asked questions.
Services & Expertise
I specialise in digital marketing audits, SEO and PPC analysis, marketing strategy development and lead funnel optimisation. Whether you need an independent review of your existing campaigns or a clear plan for growing your business, I provide practical recommendations based on your goals, budget and market conditions.
When you work with me, you deal directly with the person analysing your business and developing your recommendations. There are no unnecessary layers of account management or generic marketing packages. My advice is independent, tailored to your business and focused on what will genuinely make a difference.When you work with me, you deal directly with the person analysing your business and developing your recommendations. There are no unnecessary layers of account management or generic marketing packages. My advice is independent, tailored to your business and focused on what will genuinely make a difference.
Absolutely. Many businesses benefit from an independent second opinion. I can review your existing marketing activities, identify potential gaps and provide recommendations that your current agency or internal team can implement. You don’t need to change providers to benefit from a fresh perspective.
I work with businesses at different stages of growth, from start-ups looking for their first customers to established companies wanting to improve their marketing performance. My approach depends on your objectives, available resources and the challenges you’re facing.
Pricing & Working Process
My pricing is straightforward and transparent. A Digital Marketing Audit starts at £250, a Digital Marketing Strategy costs £300, and individual online consultations are available for £50 per hour. You’ll know exactly what’s included before we begin, with no unexpected charges.
The timeframe depends on the size of your website, the complexity of your marketing activities and the scope of the project. Once I understand your requirements, I’ll provide an estimated delivery date so you know when to expect your results.
I’ll usually start by learning about your business, target audience, marketing goals and current challenges. Depending on the service, I may also request access to relevant analytics or advertising accounts. I’ll explain exactly what’s needed before any work begins.I’ll usually start by learning about your business, target audience, marketing goals and current challenges. Depending on the service, I may also request access to relevant analytics or advertising accounts. I’ll explain exactly what’s needed before any work begins.
Yes. For audit and strategy projects, you’ll receive a clear document outlining my findings, recommendations and suggested next steps. I focus on actionable advice rather than overwhelming you with technical jargon or data that doesn’t help you make better business decisions.Yes. For audit and strategy projects, you’ll receive a clear document outlining my findings, recommendations and suggested next steps. I focus on actionable advice rather than overwhelming you with technical jargon or data that doesn’t help you make better business decisions.
Results & Business Growth
An independent consultant can help you understand what’s working, where your marketing budget may be going to waste and which opportunities deserve more attention. My goal is to help you attract more relevant customers, improve conversion rates and make better decisions about your marketing investment.
No responsible marketing consultant can guarantee specific results. Performance depends on factors such as competition, market demand, your product and the implementation of recommendations. What I can promise is an independent, evidence-based assessment and practical advice designed to improve your chances of success.
Traffic alone doesn’t pay the bills. If your website attracts visitors but struggles to convert them into customers, I’ll look at potential issues with user experience, landing pages, messaging, traffic quality and the conversion journey. Sometimes improving what you already have is more valuable than spending more on advertising.Traffic alone doesn’t pay the bills. If your website attracts visitors but struggles to convert them into customers, I’ll look at potential issues with user experience, landing pages, messaging, traffic quality and the conversion journey. Sometimes improving what you already have is more valuable than spending more on advertising.
Yes. My recommendations are designed to be understandable and actionable, whether you manage your marketing yourself or work with an agency or internal team. I’ll explain what needs to be done, why it matters and which improvements should take priority.